PPC(Pay Per Click) == CPC(Cost Per Click)
Click Fraud: Caused by competitors, disgruntled employees, software bots, and angry customers clicking on your ads.
ClickCease
- 24*7 Always On Click-Fraud Monitoring
- Stops Click-Fraud Before It Happens
- Business-Specific Click-Fraud detection Rules
- Save Money(up to 20%-25% of your advertising budget gets lost due to click fraud)
FAQs
- Doesn’t Google prevent click fraud?
Google does detect click fraud, but does not prevent it. Instead, Google will give back credit to your account days after the fraud took place and only after you claim it. - How do you detect fraudulent ad clicks?
(1) A HTML code that detects the attacker’s activity on your website.
(2) An Adwords tracking template that connects us directly to Google to get unique information regarding each click.
PPC Surge
PPC Surge
Once the Monitor is created, we will insert a tracking URL into your Google Adwords account. When a visitor clicks on your ad the tracking URL directs them to our website where we collect their IP address and other data (e.g., keyword) and redirect them to your site. This happens so quickly that, from the visitor’s perspective, it appears as though he/she simply clicked through to your site directly.
If we detect a potential click fraud, instead of instantly redirecting the visitor to your website, we display a warning message on our site.
If after seeing the warning message the visitor continues to click on your ads, our software tells Google to not display any more ads to that IP address thereby saving your advertising budget.
How Google doing about it?
- Advanced algorithms detect and filter out invalid clicks in real time, before advertisers are even charged.
- Google’s Ad Traffic Quality Team also conducts manual, offline analysis and removes any clicks that they deem invalid before advertisers are charged.
- Google also launches investigations based on advertisers’ reports of suspicious activity.
How to identify click fraud by yourself?
You need internal reporting. Internal reporting would tell you if that lead became a sale.
- IP address
IP address is pretty self-explanatory. - click timestamp
The time when someone arrives on your site after clicking an ad. - action timestamp
The time when that person completed an action on your site.
If you see an IP address with a bunch of click timestamps but no action timestamps, then that is likely click fraud. - user agent
Identify whether someone on a particular IP is the same person. - proxy
If the searches are very different, it’s likely a proxy server. If the search queries are similar and are occurring over a super short time period, the clicks are probably fraudulent.